Brand Identity -

At Fokkema & Partners we believe that, by integrating graphics into our designs, your brand identity can transcend expectations. Communicating your brand towards customers and third parties can differ a lot from communicating a brand towards employees at the workplace, to support the company culture.

We understand the importance of your visual content, whether the translation is literal or used in a more abstract way. In our design process, we can analyse a brand and integrate a clear visual concept to maximise brand qualities in the best possible way. Based on the demands, the graphic outcome can vary from way-finding concepts and privacy screening to full brand exposure.

Communicating brands is about making strategic choices by using the right content at the right place at the right moment.

The yellow chandelier at centre stage in the Ampelmann office is inspired by the motion-compensated gangways they design and engineer for easy offshore access.

Subtle references to the Google colour scheme make a powerful connection to the brand identity.

The design of acoustic panels in the atrium of the Stibbe office emphasises the connection of the interior realm with the building construction.

A slender and transparent reception desk conveys the company identity of the global leadership advisory firm Egon Zehnder in Amsterdam. People make the organisation.

Signage in the Stopera building in the centre of Amsterdam. The building complex is much frequented during day and night as it houses various large public institutes: the National Opera & Ballet and multiple municipal public service counters.

The graphics in the design for a healthcare company portray the colourful lives healthcare is concerned with.

State Office 'de Knoop' in Utrecht is a meeting hub for people from around the country. It comprises 30.000 m2. The wayfinding was integrated into the interior design.

Signage and graphic design.

Together we set out to create a language of expression that is uniquely yours. Where spatial characteristics and graphics effectively merge with culture, customs and history.